Marketing Generalist

Job Overview

The Marketing Generalist is responsible for planning, development and implementation of all the company’s marketing strategies, marketing communications, and public relations activities, both external and internal.  Oversees development and implementation of support materials and services. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels to create awareness of the company’s business activities.  Reports directly to the Marketing Director and the Executive Staff.  Drives creativity and enthusiasm in others.

Requirements                 

Proven experience in same or relevant role.

Working knowledge of IT/Business infrastructure and MS Office.

Outstanding organizational abilities.

Excellent interpersonal and public speaking skills.

Excellent communication skills and problem solving abilities.

Essential Functions

Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the company’s image and position within the marketplace and the  general public.  Works to promote all Altitude Hospitality Group’s ventures.

Facilitates internal and external communications.

Responsible for the success of  organization’s marketing, communications and public relations activities and materials including publications, media relations, social media , print and electronic materials such as letterhead, use of logo, brochures, etc.

Responsible for editorial direction, design, production and distribution of all publications and promotional materials. 

Responsible for producing valuable content for the company’s online presence.

Ensures that all deadlines are met.

Conduct general market research to keep abreast of trends and competitor’s marketing movements.

Control budgets and allocate resources amongst projects.

Plan and execute campaigns for corporate promotion, launching of new product lines, etc.

Ensure articulation of the organization’s desired image and position, assures consistent communication of image and position throughout the organization, both internally and externally. 

Coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests.

Competencies

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: 5 years equivalent work experience.  Bachelor’s Degree in Marketing, Public Relations, Journalism or related field, or equivalent work experience.

Language skills:  Must have exceptional communication skills.  Must be capable of communicating at a professional level in English with customers and co-workers.  Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals written in English.  Ability to write routine reports, marketing materials and correspondence in English. 

Mathematical skills:  Must be capable of accurately performing financial calculations.

Reasoning ability:  Must be a multi-task individual with the ability to prioritize activities.  Demonstrated experience in creating successful marketing and public relation campaigns.  Must possess analytical and creative thinking ability.

Work Environment: Employee may spend time in an office setting.  Must be able to work in non-traditional office settings. The noise level in the work environment is usually moderate.

Physical demands: Specific vision abilities required by this job include close vision, distance vision, peripheral vision and ability to adjust focus.  While performing duties of this job, the employee is regularly required to stand, use their hands to finger, handle or feel, reach with hands and arms and talk or hear.

Work hours:  The position is estimated to be 40-50 hours per week.

Additional Eligibility Qualifications:

Up to speed with current and online marketing techniques and best practices.

Thorough knowledge of web analystics.

Excellent leadership and organizing skills.

Flexible and able to multitask, can work within an ambiguous, fast-moving environment.

Other Duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee of this job.  Duties, responsibilities and activities may change at any time with or without notice.